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Project Rock

Welcome to
Project Rock

It's time to chase greatness.
Project One
Project Rock Bag
Project Two
Rock Clock
Project Three
coming soon
Project Four
coming soon
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We are all a project.

We all have hopes, goals, dreams and aspirations, and I've officially made it my project to help as many of you get after your goals as possible. Let's get after it and chase greatness... together.

-Dwayne "The Rock" Johnson

Project One

Gear up.
Get after it.

Start chasing greatness with the official bag of Project Rock, a symbol of dedication and the will to get things done.

Bag sold out!
Project Two

The Rock Clock.

Get up and get after it with the world’s most motivational alarm clock.

Featuring:
  • Exclusive daily messages from Dwayne
  • 25 custom alarm tones created by The Rock
  • Rock Time to sync your morning alarm with Dwayne's
Play Video Watch Video

Introducing the second
installment of Project Rock:
THE ROCK CLOCK.

It's time to
chase greatness.#projectrock

Dwayne Johnson the Story

We are all a project.

We all have hopes, goals, dreams and aspirations, and I've officially made it my project to help as many of you get after your goals as possible. Let's get after it and chase greatness... together.

-Dwayne "The Rock" Johnson